Guy White is the Founder and CEO of Catalyx, an innovation technology company reinventing how global brands develop products that actually win in market. After a decade helping some of the world’s largest consumer goods companies bring new ideas to life, he saw a core problem in the process: innovation was too slow, too expensive, and driven more by instinct than evidence. He launched Catalyx to solve that, combining consumer understanding, behavioral science, and artificial intelligence into a single platform that identifies, shapes, and validates the product ideas most likely to succeed.