Michael Peres is joined by Guy White—founder and CEO of Catalyx, an innovation technology company transforming how global brands build products that actually win. After a decade inside leading CPGs like Procter & Gamble, Guy became frustrated with slow, expensive, intuition-led innovation and set out to fix it. With Catalyx and its flagship platform, Catalyx Canvas, he’s combining consumer insight, behavioral science, and AI to turn messy data into validated, shelf-ready product concepts in minutes instead of months.
In this episode, you’ll learn:
• How Guy went from client-side marketer at P&G to founding an innovation tech company.
• Why traditional innovation is broken, and the “oil and water” divide between research and creative agencies.
• How Catalyx sits at the crossroads of consumer research and creative development to build better products.
• The story behind Catalyx Canvas and how it can compress a 3–24 month product cycle down to five minutes.
• Early traction: generating $800K from a pre-MVP framework in four weeks and opening proof-of-concept talks with giants like PepsiCo and Reckitt.
• Guy’s long-term vision for Catalyx as the “Salesforce of innovation” and what that means for the future of product development.
