Miami, Florida(Hexa PR Wire–February 20, 2026)–Lisa Linkowsky joins The Michael Peres Podcast to discuss what franchising is in practice, including the tradeoffs that are often missed in sales pitches. Linkowsky, CEO and founder of Milestone Franchising and a certified franchise consultant, shares how she moved from marketing and project management into franchise ownership and why realistic expectations and due diligence tend to separate sustainable operators from disappointed buyers.
In the episode, Linkowsky explains how franchising can offer structure and support, but only for owners who are willing to follow a defined system. She breaks down core economics such as royalties, control, and the operational impact of corporate ownership changes. The conversation also covers common reasons franchises fail, including underestimating the work, skipping research, and entering categories without a clear differentiator. Linkowsky discusses how some families evaluate franchising alongside traditional career paths as college costs rise and work is reshaped by automation and AI.
About Lisa Linkowsky
Lisa Linkowsky is the CEO and founder of Milestone Franchising and a certified franchise consultant affiliated with the International Franchise Professionals Group (IFPG). She previously became an early franchise owner with BirthdayPak and served as a trainer and mentor through the Franchise Forum. Linkowsky hosted the weekly television show Franchise Focus for two years and is a monthly contributor to Franchise Wire. She has served with the Princeton-Mercer Chamber of Commerce and received the Fred Young Champion for Business award in October 2022.
About Michael Peres
Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, author, tech investor, and radio host known for founding and building technology, media, and news ventures. He hosts The Michael Peres Podcast, where he explores questions at the intersection of science, technology, society, entrepreneurship, and current events
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.
Contact Information
Lisa Linkowsky: Email