Michael Peres chats with Lindsay Kirsh, a results-driven PR strategist with 15+ years of experience leading campaigns for major global brands like Marriott, Hyatt, Molson Coors, Cathay Pacific, McDonald’s USA, and Hard Rock Cafe. From Toronto politics to agency life and in-house roles, Lindsay has built deep expertise in media relations, crisis management, and brand reputation, now recognized as a trusted PR voice across Scottsdale, New York, and Toronto.
In this episode, you’ll learn:
• How a political science background and Canadian politics opened the door to PR
• Lessons from agency vs. in-house roles at firms like Fleishman-Hillard and Molson Coors
• Her move to the U.S., rebuilding a network from scratch, and returning to agency life
• Overseeing field PR for McDonald’s across half the country and what it taught her about scale and storytelling
• The skills modern PR pros need to navigate crises, fast media cycles, and brand reputation today
