In this episode, Michael Peres sits down with LeeNor Dikel, a visionary entrepreneur, author, and co-founder of La Coco Boutique, a mother-daughter fashion brand. LeeNor shares her inspiring journey from life coaching to marketing, and eventually becoming an influencer in AI-driven content creation. She provides actionable advice for freelancers and entrepreneurs, including the importance of niching down, offering free work initially, and building scalable systems. LeeNor discusses how her business ventures have evolved, emphasizing the significance of pivoting, flexibility, and staying resilient in the face of challenges. She also highlights her use of tools like Scribe and Monday.com for training and project management, as well as her approach to balancing personal fulfillment with professional growth. Through her candid insights, LeeNor inspires listeners to remain adaptable and focused while navigating the ever-changing business landscape. Don’t miss this episode packed with valuable tips for anyone looking to thrive in entrepreneurship and content creation.