Les Borsai is a Los Angeles–based serial entrepreneur who has spent his career at the intersection of entertainment and economics, evolving from music promoter/manager to leading voice in crypto and Web3. An early advisor to Ripple Labs (2013) and one of the earliest investors in Ethereum, XRP, Tezos, and NFTs, he co-founded Wave Digital Assets in 2018, where he leads strategy across the digital asset ecosystem. Previously, Borsai managed artists including Jason Mraz and worked with acts like Wayna and Jude. A contributor to Spin and a frequent source for The Wall Street Journal, The New York Times, Bloomberg, Forbes, CNBC, TechCrunch, CNN, and The Hollywood Reporter, he bridges culture, technology, and finance to help define the next wave of digital ownership.