Kelsey Formost is the Head of Marketing at Togal.AI, an award-winning construction tech company using AI to revolutionize preconstruction estimating. A recognized marketing expert and copywriting thought leader, she’s spoken at some of the world’s top marketing conferences like SXSW (South by Southwest) and HubSpot’s INBOUND, and her work has been featured in AdAge, Business Insider, and TODAY. Kelsey is known for her “entertainment-first” approach to brand storytelling, blending marketing strategy, human psychology, and her background in Hollywood to help brands—and the people behind them—communicate with authenticity and impact.