Guest profile

Annie Appleby

Annie Appleby is the founder and CEO of YogaForce and inventor of the patented A-Line alignment mat, used globally in yoga, Pilates, and rehab, with corporate clients including Google and Stanford.
Guest · Annie Appleby
Biography

About Annie Appleby

Annie Appleby is the founder and CEO of YogaForce, blending style and function since the mid-1990s. She patented the alignment-guided, ergonomically shaped YogaForce A-Line Mat in 2005, now used for yoga, Pilates, and rehabilitation—especially for golfers with back issues. Her products have appeared on The Big Bang Theory, and she has taught for organizations like Google and Stanford. A skin-cancer survivor and pioneer of doga, she’s currently licensing YogaForce and developing athlete-sized mats.
The archive

Featured podcasts

September 18, 2025
Michael Peres sits down with Annie Appleby, founder and CEO of YogaForce, creator of the patented A-Line alignment mat, and wellness educator featured on The Big Bang Theory and in The New York Times. She shares how a serious car accident inspired an ergonomic, alignment-guided mat now used in yoga, Pilates, and rehabilitation; why golfers with back pain are embracing it; and how she built a TV product-placement pipeline without an agency.
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