The conversation
Catching up on another episode with Lisa Linkowsky, CEO and founder of Milestone Franchising — as she delivers a refreshingly honest, no-fluff look at what franchising really is (and definitely isn’t). From working full-time while earning her business degree to becoming a multi-unit franchise owner, Lisa shares how franchising found her at a pivotal moment and why realistic expectations are the difference between success and failure.
In this episode, you’ll learn
- How Lisa transitioned from marketing, project management, and brand ambassadorship into franchising—without ever planning to.
- Why franchising can offer powerful work-life balance and built-in support, but only for people who can truly follow a system.
- The real cost-benefit breakdown of franchising, including royalties, control, and what happens when corporate ownership changes.
- The most common reasons franchises fail—from ego and lack of due diligence to having no real differentiator.
- Why Lisa believes franchising could be a smart alternative for families facing rising college costs and an AI-disrupted job market.
Meet the guests
Lisa Linkowsky is the CEO and founder of Milestone Franchising, a certified franchise consultant and former multi-unit franchise owner who helps candidates nationwide evaluate franchise opportunities with a realistic, no-fluff approach.
