In this episode, Michael Peres sits down with Gina Gindorf and Geoffroy Farrugia, the visionary co-founders behind Loya, a fintech startup redefining loyalty by turning payment methods into retention engines. Gina brings deep expertise in marketing, PR, and consumer psychology, while Geoffroy’s background in fintech and payments—from running a government-backed platform in Monaco that processed over $150 million in transactions—grounds the duo in technical and operational excellence.
Together, they unpack the inspiration behind Loya—a payment system that gives shoppers 5 % instant cashback redeemable only at the same store, creating a simple yet powerful loop of retention and gratitude between businesses and customers. They also share candid insights on leaving corporate stability to chase entrepreneurial dreams, bridging their skill sets, and learning how to truly work together as co-founders.
In this episode, you’ll learn:
• How Loya replaces traditional loyalty programs with built-in cashback payments.
• Why retention often beats acquisition in driving sustainable business growth.
• The risks and rewards of leaving corporate comfort for the startup grind.
• How Gina & Geo balance creative and technical leadership to scale smarter.
