Michael Peres sits down with Dr. Danielle Kelvas, a physician-entrepreneur who has worked in level-one trauma centers, volunteered in global health across 40+ countries, and built a career in concierge medicine. Today, she brings that frontline clinical experience into the world of medical marketing, helping health tech and medical device brands translate complex science into patient-centered stories that build trust and drive real-world impact. Her campaigns have generated over $400M in value for clients, and she now serves as a fractional executive and in-demand speaker.
In this episode, you’ll learn:
• What ultimately prompted Danielle’s career switch from direct patient care into full-time medical marketing
• Why she believes modern marketing leaders in healthcare need real clinical experience, not just generic brand or agency chops
• How she’s using and evaluating new AI tools in medicine – and the reservations she has about how quickly AI is taking over
• How medical marketing is likely to change in 2026, from regulation and trust to content, channels, and patient expectations
• Her advice for marketing professionals who want to niche down into medicine and actually earn credibility with clinicians and patients
