Catching up with Craig Klein — founder and CEO of SalesNexus.com
, CRM visionary, and author of Inside Out Selling — to unpack how automation, adaptability, and AI are reshaping the sales landscape. From his early days managing energy sales teams in Houston to building one of the most flexible CRM platforms for businesses worldwide, Craig shares how staying close to customers — not just scaling fast — is the true key to sales success.
In this episode, you’ll learn:
• Why Craig built SalesNexus to give salespeople more time to sell and managers better visibility.
• How customizable CRMs help every business express its unique strengths — from plumbers to Fortune 500s.
• The danger of “one-size-fits-all” sales systems (and how personalization drives performance).
• How AI tools like ChatGPT are changing lead nurturing, automation, and even product development.
• Why smaller, nimble teams can often out-maneuver billion-dollar competitors in the AI age.
