Michael Peres interviews Brooke Lively, a scaling strategist who helps law firm leaders grow with clarity, traction, and sustainable profitability. A serial entrepreneur with an MBA, a CFA, and two decades in the legal industry, Brooke blends sharp financial insight with a very human approach to growth. She’s also an international bestselling author of eight books for law firms, with her latest work focused on using EOS (Entrepreneurial Operating System) to scale.
In this episode, you’ll learn:
• Why Brooke jokes that her undergrad in Western European history, language, and culture “qualified her to do nothing” – but made her a great dinner guest
• How a family full of lawyers and a stint at a hedge fund unexpectedly pulled her into the legal world
• The moment her father’s firm broke up and how stepping in to “help” turned into a full career in law firm finance and operations
• The biggest blind spots law firm owners have around numbers, cash flow, and growth
• How EOS fits into the realities of small and midsize law firms – and what actually changes when you implement it properly
• Practical ways firm leaders can build more profit, more control, and less chaos into their businesses
