Catching up with Brandy Morton — B2B SaaS growth strategist and Fractional Head of Marketing GTM and Demand Gen Expert — on building demand gen engines without “growth hacks,” turning LinkedIn into a real-time research lab, and using AI pragmatically (ChatGPT for speed, Gemini for strategy) while keeping marketing deeply human in technical, regulated markets.
In this episode, you’ll learn:
• How a nontraditional path from sales and PR sharpened Brandy’s B2B instincts
• The manager-to-director leap: hiring, enabling, and getting out of the driver’s seat
• LinkedIn as a virtual storefront: curating feeds, testing messages, and listening at scale
• Simple CRO lifts: CTAs, gated assets, landing page tweaks that turn organic traffic into revenue
• Partnering with developers and creatives to ship smarter, faster
• A practical AI split: where automation helps—and where human judgment wins
• Why human-centered marketing drives trust, clarity, and buyer confidence
• Career advice for entering B2B and meeting buyers where they are (Slack, DMs, communities)
