Bobby Shell is the Vice President of Marketing at Voltage, where he helps businesses integrate Bitcoin’s Lightning Network for instant, low-fee global payments. With 27+ years in sales and marketing, he was an early leader at Marketing 360, scaling the company toward a $100M run rate as Director of Marketing. Bobby specializes in go-to-market strategy for fintech and crypto infrastructure, translating complex Layer-2 tech into simple, revenue-driving products. At Voltage, he partners with exchanges, neobanks, and wallets to abstract Lightning’s complexity via API-first, SaaS tooling. He’s passionate about helping companies adopt pragmatic Bitcoin strategies that blend performance, security, and real-world utility.