Catching up with Alan Katz, founder of Great Officiants, one of Southern California’s largest and most-reviewed officiant companies — on the craft of unforgettable ceremonies, reputation flywheels, and commanding any room. With 22+ years, thousands of weddings, and 4,000+ five-star reviews (“King of Reviews”), Alan shares how Toastmasters, TV moments, and relentless personalization shaped a business serving every tradition—from non-denominational to Jewish, Christian, Hindu, Muslim, and more—through a 40-officiant team.
We dive deep into:
• From shy class clown to mic-sure master: the Toastmasters and TV origin story
• Cross-cultural ceremony design that feels personal, not templated
• Building and leading a 40-officiant team at scale
• Review engines, reputation management, and word-of-mouth growth
• Translating “room command” skills beyond weddings (speaking, entrepreneurship)
