Michael Peres sits down with Kim Prince, founder of Proven Media and creator of Meet the Cannabis Press — on the realities of building PR and media narratives in a fast-evolving, often misunderstood industry. Kim shares how she transitioned from tech marketing back into PR, why MJBizCon 2014 was a turning point, and what consolidation across cannabis outlets means for brands trying to reach both B2B and mainstream audiences.
We dive deep into:
• How Proven Media slices outreach (local/regional/national/international; cannabis vs. mainstream; B2B vs. B2C)
• The shrinking-but-maturing cannabis media landscape and what still works
• Handling stigma and “reefer madness” narratives with data, experts, and transparency
• Practical playbooks for founders to earn credible coverage and build trust
• Why consistent education and dialogue move the industry forward
