Michael Peres connects with Corey Weiss—veteran brand builder, digital media strategist, and co-founder of 213 Deli, an SMS-based beauty retail platform redefining how consumers discover and buy products. Over a 30-year career, Corey has driven marketing innovation at companies like Disney, Paramount, Sony, Yahoo, and Fox, and helped scale IPSY into a billion-dollar business and one of the largest creator communities in beauty. In this episode, we unpack how he went from studio systems and DVDs to pioneering digital content, creator partnerships, and mobile-first beauty commerce.
In this episode, you’ll learn:
• Corey’s early days at Disney and Paramount and how “new media” evolved into the digital ecosystem we know today.
• Building some of Disney’s first websites and jumping into the first dot-com boom with original digital content.
• How partnering with YouTube star Michelle Phan led to monetizing creator audiences and ultimately joining IPSY.
• The playbook behind scaling IPSY to millions of subscribers, 25M+ community members, and 8,000 creators.
• Why Corey left IPSY and co-founded 213 Deli to reinvent beauty discovery through SMS and white-glove, mobile-first retail.
• What major brands, founders, and creators need to understand about the next wave of digital, creator, and commerce convergence.
